Monday, May 02, 2011

What Do Bob, Steve & Jack have in Common?

When you are talking about Bob Thacker & Steve Jobs, they are both featured in the Monday night Marketing News Update from Mediapost.

Jack too. As in Jack Daniels:

by Karl Greenberg
The company's SVP of marketing says its battle over the past few years has been against the tyranny of the cubicle. He detailed just how far the company has come -- from giant balls of rubber bands (now part of its logo) and "The Rubber Band Man" to ElfYourself, and designer manila envelopes. ...Read the whole story >>
by Aaron Baar
Thanks in large part to the iPhone's introduction on the Verizon Wireless network. The move enabled Apple to outrank companies such as HTC, Motorola and RIM, according to NPD. Samsung remained the most popular handset brand at 23% market share, while LG was second with 18%. ...Read the whole story >>
by Karlene Lukovitz
Introducing more women as well as men age 21 to 29 into the JD franchise is a core driver of Brown-Forman's new launch, Jack Daniel's Tennessee Honey, confirms Honey's brand manager, Casey Nelson. The new spirit -- Jack Daniel's Old No. 7 infused with a proprietary honey liqueur -- is the brand's first new product launch in 14 years, and its first entry in the flavored whiskey category. ...Read the whole story >>
by Tanya Irwin
Despite rising gas prices, most Americans still prefer the flexibility of a driving vacation, according to Mandala Research/Solutionz. The study shows determining one's own schedule and stopping whenever, wherever desired are the primary reasons Americans, particularly Boomers, opt to drive. ...Read the whole story >>
by Karl Greenberg
Michael Sprague, VP marketing at the company, said small cars will be big this year as gas prices are already over $4 a gallon and unlikely to head down any time soon. But he says people have come to expect big features even in the smallest cars. "Consumers are taking another look at this segment, but in terms of wanting stuff they have come to expect in other vehicles, they don't want to give anything up." ...Read the whole story >>

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