Tuesday, May 03, 2011

Tuesday Night Marketing News from Mediapost

No snappy title, but the stories are...

by Karlene Lukovitz
The persona is achieved not by animating or anthropomorphizing the Redhook bottle, but simply through the copy in the ads. "We don't put hats on the bottle or use visual trickery; we just imply that the beer is a guy with thoughts and feelings" by referring to the beer as "Redhook" and "he." ...Read the whole story >>
by Aaron Baar
"It's meant to be something fun, lighthearted and unexpected from the Xerox brand. We want to change some of the legacy perceptions [of Xerox] in the space," Christa Carone, chief marketing officer of Xerox, tells Marketing Daily. ...Read the whole story >>
by Karl Greenberg
American and European motorcycle brands are very good at something the import brands are still struggling with: creating a strong brand affinity and satisfaction at the retail level. Second place went to Harley-Davidson, followed by Ducati and Triumph, which tied for third. In fourth place is BMW, followed by Yamaha. ...Read the whole story >>
by Tanya Irwin
The promotion, conceived and produced with the help of digital agency space150, kicked off last week in Vienna, Austria. A total of eight shows are currently scheduled, with the next two in Brussels and London in June and July, says Los Angeles-based Forever 21 Marketing Manager Kirstin Nagle. ...Read the whole story >>
by Karl Greenberg
The new effort, also comprising 15-second ads, shows a series of real customers driving up to a conference center, being met by a Ford staffer who escorts them over to what appears to be a conference room, where -- they assume -- they will have an intimate conversation about their new vehicles. ...Read the whole story >>
by Sarah Mahoney
Sales at these clinics have been growing, up to $733.4 million this year, an increase of 81% per year since 2005, according to a new report from independent healthcare market research firm Kalorama Information. And they are "likely to become a durable part of the healthcare system," the firm says in its report. ...Read the whole story >>

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