I have a package of Oreo's in my kitchen that I bought recently due to Twitter.
Now it wasn't a paid tweet or anything like that, it was a conversation that led to a blog post and, well I'll write about it next week. on this site: http://sclohosocial.blogspot.com/
In the meantime, the Friday Night Marketing News Update from Mediapost:
Food
by Karlene Lukovitz The Oreo spot -- which has no dialogue (just music in the background) and ends with the simple message "Happy Mother's Day from milk's favorite cookie" as the mom and kids enjoy their treat -- scored 628. That's well above the 522 Ace Score that is the norm across the 10,000-plus TV commercials (across categories) in Ace's databank. ...Read the whole story >>
Research
by Aaron Baar
The products these advocates are not just talking up products that garner a lot of attention, either. According to the research, they are two times more likely to discuss household products and children's products (and three times more likely to talk about personal care products) than typical web users. ...Read the whole story >>
Retail
by Sarah Mahoney "Consumers of these products are in an optimistic mood," Karen Grant, VP/global industry analyst for NPD's beauty sector, tells Marketing Daily. "They're kind of settled. The sky didn't fall after all, and now there's a desire to treat oneself again." ...Read the whole story >>
Travel
by Tanya Irwin
The deal will allow Carnival to reach music fans before, during and after live shows through Live Nation's multi-channel distribution platform, VIP priority seating, in-venue visibility, fan interaction and exclusive artist access. The program, which is Live Nation's first-ever partnership with a cruise line, begins this month. ...Read the whole story >>
Packaged Goods
by Karl Greenberg Said Linda Mummiani, creative director and "Pantene visionary" at AOR Grey New York, "We're digging into how women really relate to their hair and why -- all the crazy things we all do to make it look great -- and what a meaningful place it really does have in our sense of self." The brand will also have content on the products and Mendes and Watts on its Facebook and Twitter pages. ...Read the whole story >>
Retail
by Sarah Mahoney
The late Easter holiday sent consumers shopping after all, with the nation's biggest retailers turning in solid gains for April. And some were downright stellar: Limited Brands says its comparable-store sales gained 20% for the month, with the new Dream Angles lingerie launch driving sales up 25% at its Victoria's Secret division. A few teen retailers also stood out, with sales climbing 17.5% at Zumiez and 14.5% at The Buckle. ...Read the whole story >>
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