Wednesday, May 04, 2011

Sweethearts, Sweet rides & Sweet Stuff

They're all included in the Wednesday night Marketing news from Mediapost:

by Aaron Baar
"We wanted to create something that was a little more breakthrough, that could illustrate our Android phones [and talk about] something beyond price and without bashing the competition," says Virgin Mobile USA. "Whereas most of our competitors would buy celebrities as endorsers, we thought it would be fun to watch two people grow into celebrities." ...Read the whole story >>
by Karl Greenberg
It used to be a given that when auto sales numbers came out every month, Honda and Toyota had "best ever" superlatives. Now it's becoming axiomatic that the Korean brands will more likely have those kinds of superlatives in their headlines for month-end sales numbers. ...Read the whole story >>
Food and Beverages
by Karlene Lukovitz
The tabletop side of the balance sheet is the tip of the iceberg, compared with the market for sweeteners for prepackaged foods and beverages. A Freedonia Group sweetener analyst recently told Fast Company that that market is worth trillions annually on a global basis. ...Read the whole story >>
by Sarah Mahoney
While Avon cut back on advertising -- spending $82 million, down 15% from the same period a year ago and primarily in China -- those gains were offset by greater spending of $30 million on enriching its appeal to would-be reps, including higher incentives. ...Read the whole story >>
Packaged Goods
by Karl Greenberg
Valvoline is using the program to promote its NextGen motor oil, a product that is 50% recycled. When the company launched the product in March this year, it said it would put just about all its media budget behind it this year. ...Read the whole story >>
by Tanya Irwin
But despite the greater value Americans are placing on customer service, many businesses don't seem to be making the grade with consumers. In fact, 60% of Americans believe businesses haven't increased their focus on providing good customer service -- up from 55% in 2010. ...Read the whole story >>

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