in tonight's Mediapost Marketing News Update:
Restaurants
by Karlene Lukovitz Starbucks has partnered with MOG Music Network (MMN) to provide music fans with exclusive access to video coverage of the Bonnaroo Buzz Tour leading up to the Bonnaroo Music & Arts Festival (June 9-12 in Manchester, Tenn). The coverage is sponsored by Starbucks' Frappuccino beverages line. ...Read the whole story >>
Retail
by Sarah Mahoney
So far this year, sales are up smartly: In both February and March, Bain says both department store and direct-owned luxury chains saw double-digit growth from the prior year. And orders for the fall season are up sharply, particularly for accessories, leather goods and hard luxury categories such as jewelry and watches. ...Read the whole story >>
Packaged Goods
by Karl Greenberg Pennzoil is focusing on its customers -- how they feel about the brand and how it helps them -- in a new effort, launching this week. The campaign, via Southfield, Mich.-based Doner, includes television, radio, print, out-of-home, in-store, online banners and videos, and a Web site takeover on www.pennzoil.com. ...Read the whole story >>
Research
by Karl Greenberg
What it found avers the "revenge of the nerds" dictum that the kids you kicked around in shop class are making more money, traveling more, buying cooler things, having more fun and probably influencing your own purchase decisions on things like medicine, gadgets and how to invest. ...Read the whole story >>
Airlines
by Tanya Irwin JetBlue Getaways will award one lucky winner with a two-night, three-day vacation package to a partner property, the Hotel Palomar Los Angeles-Westwood, a Kimpton Hotel and one of the airline's most pet-friendly destinations. Selection of the winning Twitter photo will be determined by popular vote by the airline's 13,000 crew members. ...Read the whole story >>
Conference
by David Goetzl
Noted author Arthur Middleton Hughes, vice president at the Database Marketing Institute, said a larger share of a company's marketing budget can go to email, if email marketers demonstrate to C-suite executives how email can produce a high "lifetime value" for a particular customer. ...Read the whole story >>
But Happy Cinco anyway..
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