Wednesday, February 02, 2011

Wednesday Night #Marketing News from Mediapost

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by Karl Greenberg
The effort, via AOR TBWA Chiat/Day, centers on a 30-second television spot showing what minivans are actually for: carrying kids and a lot of stuff. The campaign also includes digital advertising, print, and social. The Franklin, Tenn.-based company is also partnering with a new Disney animated film, "Mars Needs Moms," which premieres in early March. ...Read the whole story >>
by Aaron Baar
"They've positioned it as in the middle between the choice and variation of Android phones and the user experience of an iPhone," says NPD Group's Ross Rubin. "Microsoft [also] has some catching up to do with the App market. But unlike its competitors, it has experience managing developer communities." ...Read the whole story >>
by Karl Greenberg
Says Mike Kelly, EVP of marketing for PVH: "What we are doing as a corporation is moving spend from pure fashion to the sports space because we are finding an emotional connection there. What we are learning is that what's fun about sports is that you are going into a space where people are passionate and they talk." ...Read the whole story >>
by Sarah Mahoney
By channel, online sales had the best year, up 22%. Sales of toys at food and drug stores advanced 6%, and at toy stores, 4%. Department stores were far less popular for toy shoppers, with sales sinking 11%, while toy sales at mass merchants and discounters, such as Target and Walmart, slipped 2%. ...Read the whole story >>
by Tanya Irwin
The 2011 spot stars the fictional "Minister of Detourism" in a top-secret government testing facility where he highlights the pitfalls of cramped hotel rooms and showcases the benefits of vacation rentals: Privacy, space and freedom. A family is seen in a "hotel room simulator," where they suffer from "limited space syndrome" and struggle to get comfortable in the cramped quarters. ...Read the whole story >>

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