Tuesday, February 01, 2011

Tuesday Night Marketing News from Mediapost

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by Karl Greenberg
Chevrolet may have been licking its wounds last year, but it's back big-time now and out to prove the point at the Super Bowl next Sunday. The automaker will have six or more TV spots in the game, plus a post-game surprise -- which GM Global CMO Joel Ewanick and Chris Perry, VP of U.S. marketing, are keeping mum about for now. ...Read the whole story >>
by Sarah Mahoney
Consumers see Greek yogurt as healthier, more convenient and better tasting: "Remarkably, apart from a relatively small subset of total category buzz related to deals and coupons, most of the conversation deals not with price but instead with the benefits of Greek yogurt." ...Read the whole story >>
by Karlene Lukovitz
"We're kind of debunking the notion that only children want great-tasting cereal," says Derek Sherman, executive creative director for Kellogg's long-time creative agency, Leo Burnett. "This is definitely an adult, non-decadent breakfast cereal, but our message is that it's a joyful experience. We looked for a humorous way of conveying this to an adult audience that also fits with Kellogg's well-established positive, optimistic brand voice." ...Read the whole story >>
by Aaron Baar
Moreover, a full three-quarters of those marketers said they'll increase their spending (by an average of 59%) in the coming year. Of the 97 qualified respondents surveyed, 62% said they had already used some form of mobile marketing, while another 26% said they planned to begin doing so this year. ...Read the whole story >>
Financial Services
by Tanya Irwin
"We think that banks that dominate the next 10 years will empower customers and be perceived as authentic financial partners," Change Sciences Partner Steve Ellis tells Marketing Daily. "The problem is that authenticity is hard. Consumers have been burned, and they know it. Recognizing that there is a problem is the first step." ...Read the whole story >>
by Karl Greenberg
"With Love, Philadelphia XOXO" includes a consumer-engagement program to get people to come up with text for billboard advertising. The campaign launches this week with dominations in New York City and Washington, D.C., train stations, and with advertising on the CNN Airport Network. ...Read the whole story >>

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