Click & Read:
Food
by Karlene Lukovitz "As part of our strategy to step up our investment in our power brands, we're looking for new ways to engage with our consumers and really change the conversation," says Kraft's Dana Anderson. "What better venue to do this than the Super Bowl? During the pre-game, we have a unique opportunity to connect with people as they're preparing their menus for the big game." ...Read the whole story >>
Retail
by Sarah Mahoney
The ForeSee Results study found that more traditional marketing techniques not only generated more traffic, they also deliver better-quality customers. "Some of the most satisfied site visitors arrived at the site because of previous familiarity with a brand, promotional emails, word-of-mouth, and product review websites," it says in its report. ...Read the whole story >>
Automotive
by Karl Greenberg There will be a record number of carmakers -- around 10 if you include pre- and post-game affairs -- and a lot of them are extending their ads way off the gridiron with social media, teaser ads, and games this week and last designed to generate buzz and involve consumers in the buildup to "Super Ad Buy XLV." ...Read the whole story >>
Retail
by Sarah Mahoney
"It's been volatile and uneven since last summer or so, and we expect it to continue to be so for the rest of this year," Frank Badillo, Kantar's senior economist, tells Marketing Daily. "But spending intentions among consumers are bouncing back. That's fed by a number of things -- there is more certainty, post-election. The stock markets are recovering. And there have been some great price promotions from retailers, starting before the holiday." ...Read the whole story >>
Telecom
by Tanya Irwin "One of our goals is to create ways for people to experience FiOS services live, whether it's in a store, at an event, at one of our mall kiosks, or -- as in the case of our Game Day promotion -- at a customer's home," Foster tells Marketing Daily. ...Read the whole story >>
Sports
by Karl Greenberg
The campaign, developed by the NHL in consultation with global advertising agency Young & Rubicam, features a 30-second ad that has a camera panning across a frozen Canadian lake, where one sees evidence that hockey games were once played. The camera pans past footprints in the snow, skate marks, and a goalie stick. ...Read the whole story >>
Telecom
by Aaron Baar
"This is the network," the television commercial begins, "a living, breathing intelligence that's helping business rethink how to do business." Visuals show packages being moved from Tokyo to New York while the voiceover speaks of inventory being "taught to learn" so that it can get products to where they're needed most. ...Read the whole story >>
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