Monday, January 31, 2011

Breaking the Business Cycles

Here's the latest from the Not-So-Secret Writings of ScLoHo. Tomorrow a new chapter will be available when you click here.

In my radio station life, we have ups and downs that are predictable, as far as advertising revenue is concerned.

Most businesses have cycles that are predictable but what it the reason for those ups and downs?

Is the pattern breakable?

Is it worth trying?

Granted, some businesses like the slow months, that's when they take 3 day weekends, or vacations, but what if you could increase the revenue during those slow times?

Restaurants are typically slower on Monday and Tuesday and pick up as they get closer to the weekends and paydays. Is there something different you can create that your customers and clients will pay you for during the slow times?

By the way, I believe the reason that advertising sales is slower in the 1st quarter is due to the activities of the advertising sales people, not the businesses we serve. We are often so busy in October and November taking care of the December rush, that our prospecting falls off and we start the new year from scratch.

This year for me is different than 2010. Yes there was a drop in January, but it only took 3 weeks instead of 9 to be back up to speed.

Your thoughts are always welcome..

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