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Restaurants
by Karlene Lukovitz
"The restaurant industry grew 2.1%, to $403.5 billion, last year, but if restaurant-goers reduce how much they spend when they eat out, or only spend as much as they did last year, restaurants could have a slow recovery ahead of them," observes Mintel director of foodservice research Eric Giandelone. ...Read the whole story >>
Retail
by Sarah Mahoney
"Since retailers bear the cost, it's fair to ask for a price of 10% less than what Web retailers pay," Rafi Mohammed tells Marketing Daily. I just think it's time for manufacturers to compensate physical retailers for the value they bring to the sales proposition." He adds that his proposition is driven by the success of mobile. ...Read the whole story >>
Financial Services
by Tanya Irwin The social media initiative provides fans a new way to engage with each other and discuss Super Bowl XLV. "Go Inside Super Bowl XLV with Visa," collects tweets about Super Bowl XLV from a variety of sources at www.nfl.com/visa. Visa also launched its own Twitter feed (@VisaNFL) that will provide fans with insights, updates and discount offers leading up to Super Bowl XLV. ...Read the whole story >>
Sports
by Karl Greenberg
Sports are a good way to reach affluent consumers, according to Nielsen's review of 2010 professional sports popularity and marketing activity. It is also a good way to reach mobile-media mavens. The firm found that visits to pro-sports sites by mobile Internet users was up 38% last year versus 2009 and that 84% of iPhone app downloaders have downloaded at least one free sports app. ...Read the whole story >>
Food
by Karlene Lukovitz The eight-week series of live blogging classes and discussions will be hosted on TheMotherhood.com, which connects brands (including Tropicana, American Eagle, Verizon, Clorox and Marriott, as well as ConAgra) with mothers through platforms such as live weekly "talks" co-hosted by mom bloggers. ...Read the whole story >>
Sports
by Karl Greenberg
The NBA has launched its first major, integrated campaign aimed at marketing the National Basketball League to kids. The effort, which is being executed via a deal with Cartoon Network and youth-marketing agency The Geppetto Group is called "Hoop Troop." ...Read the whole story >>
Restaurants
by Karlene Lukovitz
Taco Bell isn't sitting still in the face of the class-action suit filed against the chain, alleging that the chain is falsely advertising ground beef when its fillings contain less than 35% beef. In addition to considering a countersuit, the QSR has launched a campaign in major newspapers with the bold headline: "Thank you for suing us. Here's the truth about our seasoned beef." ...Read the whole story >>
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