Thursday, February 03, 2011

Thursday Night Marketing News from Mediapost

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by Karl Greenberg
Now Nissan is extending the riff with a new interactive comic book-style movie on its YouTube channel that lets people decide where the film's narrative leads. The effort, "Choose Your Adventure," has Kowalczyk again heading to the donut shop, except the viewer can choose where he goes and what choices he makes at different points in the story. ...Read the whole story >>
Financial Services
by Tanya Irwin
Information about the site will appear in lifestyle magazines such as More, O and Better Homes & Gardens. Ads will also appear on O's new iPad app. The strategy is to partner with strong brands that women already look to for advice and guidance in many areas of their life, including finances, according to a spokesman. ...Read the whole story >>
by Karlene Lukovitz
Given female consumers' more positive overall attitude and focus on self-empowerment, physical and emotional health and making "real changes" in their lives, "marketers should reexamine the ways that they are talking to and engaging with women," stresses Saatchi & Saatchi Wellness chief strategy officer Johanna Skilling. ...Read the whole story >>
by Karl Greenberg
"Hispanics over-index for do-it-yourself and, perhaps more importantly for NAPA, they over-index in the automotive service technical professions," says PM Publicidad's Eduardo Perez. "Hispanics represent 12% of the working population in the U.S., but at least 17% of mechanics are Hispanic." ...Read the whole story >>
by Sarah Mahoney
The moves are part of sweeping changes at Gap Inc.'s floundering flagship, which the company hopes will "kick-start" a new marketing direction. It ditched Marka Hansen, who has been president of Gap North America, naming Art Peck, a six-year company veteran, to fill the post. ...Read the whole story >>
by Sarah Mahoney
Adbowl -- launched by McKee Wallwork Cleveland, a little Albuquerque-based ad agency, back in 2001 -- tracks what consumers think of the ads during the game, and has expanded its reach to include iPhone voting this year. (You can log on to its site, use the iPhone app, or the social media stream to follow results throughout the game.) ...Read the whole story >>

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