Wednesday, December 22, 2010

Wednesday Night Marketing News from Mediapost

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by Karlene Lukovitz
While Darden drew praise from analysts for employing short-term, brand-distinctive promotions, its management confirmed that Darden is now looking to return promotional calendars and marketing emphases to being more in line with those typical prior to 2008-09. ...Read the whole story >>
by Tanya Irwin
The Wal-Mart spot, featuring Procter & Gamble's promotion, resonated across all demographic groups with its philanthropic message. It scored more than 100 points above the retail ad norm for "likeability" and "attention" and more than 90 points above the average for all ads in the Ace Metrix database of nearly 8,000 national ads. ...Read the whole story >>
by Karl Greenberg
American Suzuki's Kizashi sport sedan has gone some ways toward raising both awareness for the automaker, whose name many people still associate with two-wheeled transport, and sales. Next year, the company will put most of its marketing dollars behind the car with a campaign centering on a series of ads showing how the Kizashi fares against the competition: luxury sports sedans by Audi, Volvo and Mercedes-Benz.< ...Read the whole story >>
by Sarah Mahoney
While people often take their time finishing up their Christmas shopping, it looks like there are better excuses this year. In addition to continued worries about their own finances (after all, it's no accident that Merriam-Webster just made "austerity" the No. 1 word of the year, and that "pragmatic" came in second), many are convinced that the longer they wait, the lower the prices will go.< ...Read the whole story >>
by Karl Greenberg
As the Official Credit Card Partner of the NBA, American Express will give cardmembers entree to regular-season and playoff games, the NBA All-Star, the NBA Draft, and "NBA Games - London 2011," the league's first-ever regular-season games in Europe. Cardmembers will also get into events associated with the WNBA and NBA D-League events. ...Read the whole story >>
by Aaron Baar
Marketers looking to reach the growing Hispanic community in the United States may want to emphasize their mobile programs. According to new information from Scarborough Research, cell phone usage among the Hispanic population is increasing at a faster rate than it is among the general population. ...Read the whole story >>

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