Click & Read:
Sports
by Karl Greenberg Among the 16 or so sponsorships the league has sold for the game are Discover Card, Honda, Verizon, Dick's Sporting Goods, Pepsi Max, and GEICO. Verizon and GEICO will debut new hockey-themed spots on NBC during the game. Keith Wachtel, SVP integrated sales at NHL, talks about the game and how sponsors are activating. ...Read the whole story >>
Beverages
by Karlene Lukovitz
Now through game day -- Feb. 6 -- people of legal drinking age can use any mobile phone with a camera to snap photos of the Coors Light SnapTag on specially marked boxes of Coors Light and Coors Banquet or on promotional materials and ads, and send the images to a designated text code or email address. ...Read the whole story >>
Retail
by Sarah Mahoney "You can really feel the change of tone," Mike Gatti, executive director of the NRF's Retail Advertising and Marketing Association, tells Marketing Daily. "Last year was a difficult year, and so the ads were very nostalgic. This year, they are all a little more cheery. The stores are looking for a different way to tap into the consumer psyche." ...Read the whole story >>
Trends
by Tanya Irwin
In addition to the desire to make meaningful investments in personal relationships, a heightened awareness of those in need is evidenced by people's altruistic intentions. Almost one in five respondents (18.5%) intend to give more to charity this season, and almost as many (14.4%) intend to increase their commitment to volunteer work. ...Read the whole story >>
Electronics
by Aaron Baar "Part of what we're doing is making sure that consumers who get uDraw have a chance to really experiment with it. So we want to do everything we can to encourage them to engage with it," company representative John Singh tells Marketing Daily. "It's less about enticing a consumer to buy than it is about giving them a real reason to get involved with the product." ...Read the whole story >>
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