Thursday, December 23, 2010

Thursday Night Marketing News from Mediapost

Click & Read:

by Karl Greenberg
This year and next are big for Toyota's Prius brand: 2010 was the 10th anniversary of the Prius; next year Prius for the first time becomes a bona fide sub brand as the automaker rolls out a second Prius vehicle. Its long-time AOR, Saatchi L.A., has bridged these two events with an ongoing crowd-sourcing, underground, social-media-buzz-machine. ...Read the whole story >>
by Sarah Mahoney
While the industry continues to grapple with the concerns about blood diamonds, Day's Jewelers is aiming to put Fair Trade Diamonds Made in Botswana on Gen Y's ring finger. The diamonds are proving to be popular with younger consumers, who are increasingly likely to see diamonds as politically cringe-worthy instead of harmless bling. ...Read the whole story >>
by Karlene Lukovitz
The Weight Watchers Kitchen Companion, is designed to deliver both, by combining interactive, hands-on help with low-cal, healthful at-home cooking (from menu planning through shopping and preparation) and providing simple ways to share recipes. ...Read the whole story >>
by Aaron Baar
"So much has changed about the fan experience in the 21st century and, everything being instantaneous, we really wanted to use that as being fuel for the campaign," says Steve Williams, a creative director at Publicis Seattle, the agency behind the campaign. "We wanted to give it to a place that T-Mobile could own." ...Read the whole story >>
Financial Services
by Tanya Irwin
"In any other case, I'd say that this was just another location-based app that aggregates nearby deals, which isn't that original these days," wrote Justin Montgomery in Mobile Marketing Watch about the new app. "Being a Visa-branded app, however, changes the dynamic and overall appeal from a consumer standpoint. ...Read the whole story >>
by Karl Greenberg
Kelley Blue Book says that nearly 20% of shoppers who are cutting back on their holiday spend this year say they are doing so because of an upcoming large vehicle or home-related purchase for which they are gearing up. ...Read the whole story >>

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