Tuesday, December 21, 2010

Tuesday Night Marketing News from Mediapost

Click & Read, or go outside and build a snowman?

by Karl Greenberg
Suzuki Motorcycles is pitching directly to the multicultural, urban market melting pot with an integrated marketing program around music and street culture that is more like the marketing for auto brands like Scion and Honda Civic than anything motorcycle makers have ever done. The effort, Busa Beats, via AOR New York-based digital agency Questus, centers on a social media hub and virtual recording studio for would-be rappers to choose from an array of beats to use as backing tracks for their own rhymes. The competition culminates in a virtual "MC Battle" with winners chosen by popular vote. ...Read the whole story >>
by Karl Greenberg
The firm says in a new study that U.S. moms spend an average of $822 on gadgetry each year and account for more than half of their household's total consumer-electronics spending. Also, the study found, moms who post information online about electronics tend to be affluent and interested in technology. Half are early adopters, and one in three has a household income of $75,000 or more. ...Read the whole story >>
by Sarah Mahoney
Everlast, a 100-year-old brand best known for its boxing prowess, has signed a long-term licensing deal with Sears Holdings for apparel, footwear and accessories for men, women and kids. The Everlast line will be available in Sears, while Everlast Sport will be sold in the company's Kmart stores. The lines are scheduled to go on sale next year, and be supported with national advertising, as well as social media and sports marketing efforts. ...Read the whole story >>
by Aaron Baar
According to a study commissioned by Ask.com and conducted by Harris Interactive, two-thirds of consumers said they are more likely to ask timely questions when not in front of their computer -- and about a third of smartphone users employ their phones to access the Web more than their personal computers. "Increasingly, people are expecting more and more of their smartphones that goes above and beyond what they expect from their laptops," Valerie Combs, vice president of communications for Ask.com, tells Marketing Daily. ...Read the whole story >>
by Karlene Lukovitz
Two brands owned by separate companies, Gorton's Seafood and B&G Foods, Inc.'s Ortega Mexican Food Products, have partnered to leverage the current popularity of fish tacos. The brands have created a co-branded Web site and an online food contest. The site, we lovefishtacos.com, includes fish taco recipes that combine Gorton's and Ortega products, as well as the contest. ...Read the whole story >>

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