Friday, December 24, 2010

Thursday Night Marketing News from Mediapost

Click & Read, and have a very Merry Christmas..

by Sarah Mahoney
The post-Christmas push comes after early indications that, overall, these have been healthy holidays. ShopperTrak's National Retail Sales Estimate reports that over "Super Saturday" weekend, sales increased 5.5% over last year, with foot traffic climbing 3% in the period. And Saturday itself accounted for $7.58 billion, with a 10.1% traffic increase. ...Read the whole story >>
by Karl Greenberg
The effort is an extension of "Explorer Live" on Ford's Facebook page. The site was originally intended to generate real-time responses to customers' questions about the vehicle. Now it has evolved into a viral content platform that still answers specific questions, but also has become a hub for dozens of video responses intended to be both technical and entertaining. ...Read the whole story >>
by Tanya Irwin
The Richvale, Calif.-based producer of organic rice and rice products is giving away several high-end rice cookers. The goal of the contest is to help raise awareness about how easy it can be to add healthy rice to a healthy diet, says Todd Kluger, Lundberg's vice president of marketing. ...Read the whole story >>
by Laurie Sullivan
The National Hockey League and NBC Sports Thursday unveiled a campaign that integrates Facebook, Twitter and national television on the New Year's Day broadcast of the 2011 Bridgestone NHL Winter Classic. ...Read the whole story >>

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