Wednesday, November 24, 2010

Wednesday Night Marketing News from Mediapost

Yeah, it's early....

by Karlene Lukovitz
In-stream video test program with Google exposed its skiing commercial to 7.7 million people, targeted to high-income skiers/snowboarders ages 25 to 54 in L.A., Vegas, San Francisco, Seattle, Dallas, Chicago and Phoenix. Forty-five percent watched the entire 30-second ad, and those who watched were found to be 33% more likely to consider Nevada as a vacation destination than those who saw other Nevada online ads. ...Read the whole story >>
by Aaron Baar
"When Facebook announced it was going to roll out its Places [app], that seemed like a natural fit for us," Nick Lambert tells Marketing Daily. "It's something new and 'techy' that people can have fun with, but every time someone checks in, it hits their news feed and tells all their friends that they're skiing at Sunday River." ...Read the whole story >>
by Karl Greenberg
Next up is perhaps the most critical campaign: the winter-tourism campaign to bring vacationers south. The effort comprises print, TV, out of home, and interactive elements. Print features images of visitors on beaches, rides at theme parks, boating, kayaking, and images of small towns and historic spots, matched with English and Spanish active-verb headlines like "Awaken," "Unleash," and "Embrace." ...Read the whole story >>
by Tanya Irwin
Beginning Dec. 2 and continuing every weekend until Christmas, Southwest Airlines and Windows will offer free holiday photos to people at 26 airports nationwide. Customers can stop by one of Santa's workshops in select Southwest Airlines airports to have their photo taken with Santa or in a holiday-themed backdrop. ...Read the whole story >>

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