Tuesday, November 23, 2010

Tuesday Night Marketing News from Mediapost

Click & Read:

by Karl Greenberg
The company's deal with eBay Motors comprises a nationwide, online, new-car shopping experience where people can research, find and purchase a new Kia from among its 300-plus dealers who can list their new-vehicle inventory at Kia.Ebay.com. The online channel launched new car sales this year and says the program derives from a California-based promotion with GM last year. ...Read the whole story >>
Financial Services
by Tanya Irwin
"We saw numbers for the Yahoo campaign that were 20 to 30% higher than what we originally expected based on similar initiatives," says Kevin Seaman, senior marketing manager at TIAA-CREF. "This online campaign drove phone inquiries to the call center, brought existing customers online to sign in to their accounts and prospects online to create an account or call for an advice session." ...Read the whole story >>
by Karlene Lukovitz
Facilitated by social media that let consumers follow their whereabouts, food trucks, vans and carts -- a phenomenon confined largely to key urban areas such as Los Angeles and Manhattan a year ago -- are now proliferating around the country, spurring the appearance of food-truck districts and "rodeos," reports Technomic. One example: Washington/Oregon-based Burgerville. ...Read the whole story >>
by Sarah Mahoney
Marketing Daily asked Judah Schiller, CEO of Saatchi & Saatchi S, a San Francisco-based consulting company dedicated to "activating companies for good," to weigh in on the state of employee ambassadorship in a post-Jet Blue era. ...Read the whole story >>
by Aaron Baar
As the institution begins its recruiting for students for 2011, the language, typeface and style of its manifesto will begin appearing in print, television and online advertising, Teri Thompson, VP of marketing, tells Marketing Daily. "The creative is incredibly compelling and it is completely ownable by Purdue. And there's so much opportunity to play with it that our competitors cannot." ...Read the whole story >>
by Karl Greenberg
Cost of ownership was the biggest reason respondents gave for wanting to give up wheels. Eighty percent of the Millennial respondents said ownership is unattractive because of car payments, gas, parking and maintenance. Most would drive less if alternative transportation options were available. ...Read the whole story >>

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