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Telecom
by Aaron Baar "One of the things we wanted to do was make it easy to see how -- on a price-per-minute basis -- [different plans] would stack up against each other," company representative David Grabert tells Marketing Daily. "We did quite a lot to hear what consumers thought about the wireless plans that are out there." ...Read the whole story >>
Sports
by Karl Greenberg
Marketers are boosting their commitment to sports sponsorship. Major League Baseball, the National Basketball League, National Football League and the National Hockey League are reporting a combined 7.6% increase in sponsorship revenue in 2010 to $2.28 billion from $2.12 billion last year. The numbers come from IEG Sponsorship Report. ...Read the whole story >>
Automotive
by Karl Greenberg Honda's go-to guy for many of its retail-focused ads is the animated "Mr. Opportunity," an affable everyman who shows up during the automaker's spring clearance event as an opera singer. But he's on vacation, as the Torrance, Calif., automaker's new "Happy Honda Days" campaign features real people in chromatic, idealized holiday settings. ...Read the whole story >>
Retail
by Sarah Mahoney
In one, Martha Stewart brandishes a rooster and wakes a snoozing couple up. In another, Jessica Simpson serenades them with a song from her holiday album. And in a third, stragglers from the Macy's Thanksgiving Day Parade wander through the bedroom, reminding the pair that Macy's is opening its doors at 4 a.m. ...Read the whole story >>
Food
by Karlene Lukovitz H.J. Heinz Company's fiscal 2011 second quarter and first-half results show growth being driven more than ever by emerging markets -- a reality reflected in marketing investment shifts toward these regions, confirmed president and CEO William R. Johnson. Heinz reported strong financials for the second quarter of its 2011 fiscal, exceeding analyst expectations. ...Read the whole story >>
Financial Services
by Tanya Irwin
Allstate tapped one of college football's biggest fans to embark upon a series of road trips to top rivalry games in November and December to help launch its new pay-per-use roadside assistance program, which handles roadside problems such as flat tires, dead batteries or empty gas tanks. The service is available to all drivers, not just Allstate customers. ...Read the whole story >>
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