Friday, November 26, 2010

Friday Night Marketing News from Mediapost

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by Karl Greenberg
The spots look like they were shot in the duo's own living room with web cams, albeit with a much more scintillating color palette than one usually sees on self-produced social videos. The creative also has something of a music-studio feel with brightly colored Hyundai vehicles as props. ...Read the whole story >>
by Sarah Mahoney
Shopper marketing has been getting plenty of buzz lately, as both retail and national brands try to figure out better ways to reel in increasingly price-savvy consumers. Turns out some of that consumer cunning, first inspired by the recession and now fueled by technology, might be permanent after all. Marketing Daily asked John Ross, CEO of Shopper Sciences and former CMO of The Home Depot, for an update. ...Read the whole story >>
by Aaron Baar
The desirability of tablet computers could mean strong results for Apple, because no one has yet to come up with an Android-enabled device that competes well with the iPad,'s Andrew Eisner says. "Apple's going to have a great holiday season because Google forgot [Android] was supposed to work on tablets," Eisner says. "Apple's got this season in the bag." ...Read the whole story >>

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