Tuesday, November 23, 2010

Simple Enough?

from my email:

Daily Sales Tip: Root Out All Complexity

In many cases, your prospects don't know what to look for or how to decide. If things get complicated, they'll quit and you'll be gonzo.

That's why it's imperative for you and your company to ask these questions all the time:

-- At which point do our prospects tip into overwhelm?
-- What are the complexities that grind decisions to a halt?
-- How can we reduce the ease and effort needed to make a decision?
-- In what ways can we minimize decision-making risk?

Discuss these questions with your colleagues. Observe what happens in conversations with your prospects. Talk to your existing customers to get their feedback.

Then eliminate as much complexity as is humanly possible.

Source: Sales strategist/advisor Jill Konrath

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