Click & Read:
Hospitality
by Tanya Irwin The Atlanta-based company is calling it "the hotel industry's largest Twitter exclusive Black Friday deal." IHG's more than 3,100 U.S. locations will participate in the Black Friday frenzy. People must follow IHG on Twitter to uncover the link where they can find the deal. The goal is two-fold: to reward current customers and reach new ones, according to Del Ross, IHG vice president U.S. sales and marketing. ...Read the whole story >>
Retail
by Sarah Mahoney
Sears' Thanksgiving Day event will include such doorbuster deals as a Panasonic 58' 1080p Plasma TV, plus two bonus Blu-Ray DVDs, for $1,099, a savings of $745, and diamond or ruby pendants for $20, regularly $60. Kmart, also owned by Sears Holdings, has been open on Thanksgiving Day for more than a decade, he says. "It will give people a chance to shop when it is a little less hectic," says a spokesperson. ...Read the whole story >>
Packaged Goods
by Karl Greenberg The application has a potentially large consumer base of women from their late teens through 30s. Says a spokesperson: "We see mobile as the key way to connect with these women -- college-age girls, for instance, who are constantly on the go and who often don't even have time to check something on their computer, much less track their periods." ...Read the whole story >>
Electronics
by Aaron Baar
The "Let's Go Further" campaign positions Canon as the natural imaging choice for all businesses regardless of their size, type or particular need. The print campaign, which began this week, uses striking photography and simple headlines (such as "Begin" or "Possibility") to convey the message that incorporating the Océ brand means new offerings and solutions for businesses. ...Read the whole story >>
Restaurants
by Karlene Lukovitz The commercials feature Thomas reminiscing about her father, his philosophy and his bent for new, sometimes out-there ideas, with emphasis on how proud he would be to have the new, premium cheeseburgers bear his name. "They would have made dad more than proud -- they would've made him hungry," says Thomas. ...Read the whole story >>
Retail
by Sarah Mahoney
"Consumers need to be compensated for the intangible costs of switching," says a marketing professor. "People spend a lot of time adding to their queues in Netflix, for example, and that would be lost in switching over. So there's a built-in reluctance to switch brands, and this model helps marketers know exactly how low the price needs to go to make it worth their while." ...Read the whole story >>
Automotive
by Karl Greenberg
"What we have here is -- in part -- the public's desire to seem environmentally aware, so when they speak with their hearts rather than wallets, they will choose the environmentally friendly car," says Synovate Motoresearch's Stephen Popiel. "But when push comes to shove, people will still gravitate toward the best value." ...Read the whole story >>
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