Thursday, November 11, 2010

Thursday Night Marketing News from Mediapost

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by Karl Greenberg
Ford's Doug Scott says fuel economy is the biggest unmet need in pickups. He says customers have said if there is a manufacturer who can deliver significant improvement in fuel economy -- 20% or greater improvement -- then they will consider switching brands. "The good news for Ford is, the owners of GM and Toyota trucks are more fuel conscious, so our opportunity to conquest is enhanced." ...Read the whole story >>
Financial Services
by Karl Greenberg
The company takes the same contrarian approach to branding, according to Kuhlmann, with pithy, sometimes risqué, copy ("Bank fees are the sand in your swimsuit." "Dear spending, it's not you. It's me.") And outré things like sponsoring movies on the beach, taking over subway rides, hot air balloon contests, and wrapping cars orange. ...Read the whole story >>
by Sarah Mahoney
TV ads, called "Who's on your list?," are scheduled to air beginning next week on major TV and cable networks, and an additional spot will promote its Salvation Army Angel Giving Tree online initiative. The Plano, Tex.-based retailer will also use outdoor, print, digital and direct mail, as well as mobile and social media marketing. ...Read the whole story >>
by Karlene Lukovitz
Restaurant gift-card sales rose significantly during this year's first half. At QSRs, the number of cards sold rose 12.4% and their total dollar value rose 14%, with the average gift-card amount up 1.4%, to $13.45, according to First Data numbers reported in Nation's Restaurant News. Moreover, the dollar value of reloads of QSR gift cards rose 47%, compared to a 25% increase all types of merchants. ...Read the whole story >>
by Tanya Irwin
The Dallas-based airline has more than 750 employees who currently serve in the National Guard and Reserves, along with thousands of customers who served or are serving in the armed forces. Southwest is working with select nonprofit organizations across the country throughout November to thank and give back to the military service members and their families. ...Read the whole story >>
by Aaron Baar
The Pernod-Ricard brand is stressing its Mexican heritage and coffee and sugar cane roots in a new advertising campaign highlighting the brand as "muy delicioso." The effort from TBWA/Chiat/Day, moves away from the Mayan and Incan of previous campaigns to one with a lighter touch that emphasizes the product's Veracruz origins and drinks that don't require a cream-based mixer. ...Read the whole story >>
by Mark Walsh
Nearly four in ten mobile users are disappointed with applications from their favorite brands, according to a new study by Harris Interactive commissioned by design agency EffectiveUI. The survey of 781 online adults who download and use mobile apps found that 38% are dissatisfied with branded apps. Nearly 70% agreed that a mobile app that isn't useful or easy to use contributes to a negative perception about a brand. ...Read the whole story >>

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