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Automotive
by Karl Greenberg The 60-second ad, "Inside Elliot's Head," touts the Acura/ ELS 10-speaker audio system, and its 5.1 surround sound system. The key to the effort is that it calls attention to the fact that the system was designed by recording engineer legend Elliot L. Scheiner in a collaboration with Panasonic. His initials are represented by the "ELS" in the Acura sound system's name. ...Read the whole story >>
Retail
by Sarah Mahoney
It may not be as sexy as social media, Internet advertising, or mobile, but shopper marketing is on fire. In the next three years, 83% of food, beverage and consumer product marketers plan to crank up their investments in shopper marketing, with 55% planning increases of more than 5% annually, according to a new report issued today by the Grocery Manufacturers Association and Booz & Co. ...Read the whole story >>
Research
by Karlene Lukovitz Procter & Gamble and Walmart continue to head the lists of manufacturers and retailers that perform best in the estimation of their trading partners, according to the just-released 2010 "PoweRanking" study from Kantar Retail. The annual study asks leading retailers to rank manufacturers, and leading manufacturers to rank retailers, in eight key areas relating to the working relationships among trading partners. ...Read the whole story >>
Automotive
by Karl Greenberg
Among the participants in the ING New York City Marathon was Marketing Daily's own Karl Greenberg. He says that Nissan's involvement was prevalent throughout the race, though he wasn't anywhere near close enough to the pace car to smell the absence of exhaust. Marketing Daily talks to Marketing Daily about the race. ...Read the whole story >>
Entertainment
by Aaron Baar "Traditionally, we're used to seeing a new console launch every four to six years," Tal Blevins, vice president of games content at IGN Entertainment, tells Marketing Daily. "[The gaming companies] are looking to see how they're going to be extending the life of their hardware, and motion gaming is where they're putting that emphasis." ...Read the whole story >>
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