Monday, November 08, 2010

Monday Night Marketing News from Mediapost

Click & Read:

by Karl Greenberg
Michael Stelmaszek, group creative director at Campbell-Ewald, says the campaign reflects what heavy-duty truck owners actually do socially: poke fun at each other's vehicles. "Truck guys have this kind of debate with one another all the time. And they are well-informed consumers. You can look at it as a bit of an inside joke." ...Read the whole story >>
by Sarah Mahoney
"Macy's is trying to zig when others are zagging," says Sally Mueller, a former marketing exec with Target. "It's trying to rebuild an emotional brand connection, which department stores were once known for, while straddling the balance -- it doesn't want to come across as a middle-tier store, like Penney or Kohl's, and still compete with higher-end stores, plus all the regional players." ...Read the whole story >>
by Karlene Lukovitz
The new, all-digital campaign's "Healthy Ha!" theme plays off the brand's name and the fact that "both heart health and laughter help people live longer," bringing personality to the brand and encouraging engagement, says Millennium creative director John Murphy. ...Read the whole story >>
by Tanya Irwin
The program encompasses music, culinary arts and design through hotel-branded entertainment during on-property experiences. First up is music, with the hotel chain hosting an eclectic fleet of emerging artists at various Renaissance Hotels throughout 2010 and into 2011. ...Read the whole story >>
by Karl Greenberg
The deal extends Discover's limited involvement in hockey. Discover also can develop hockey-themed rewards and customer experiences across NHL special events. A sweepstakes under Discover NHL Rewards Program offers the winner a chance to spend the day with the Stanley Cup. ...Read the whole story >>
by Aaron Baar
A new television spot openly imitates Apple's "Mac vs. PC" ads. An attractive woman introduces herself as a T-Mobile myTouch 4G smartphone, while a man (who is carrying another man on his back), introduces himself as an iPhone 4. "Who's your friend?" the woman asks. When the man responds that it's the AT&T 3G network, she says: "That will slow you down." ...Read the whole story >>

Sphere: Related Content

No comments: