It's not the Price

I was digging thru my email archives and found this gem:

Are You Caught in the Trap of Short-Term Sales Rather Than Long-Term Growth?

When times are slow in your business, the easiest thing to do is to cut your prices.

However… as Michele Miller points out, it could also be the strategy that kills your business.

Excerpt: The key is to make a subtle shift in perspective.

Instead of price, focus on VALUE.

What is VALUE?

VALUE is simply “perceived price” vs. “actual price.”

If a customer looks at what a product has to offer, guesses a price in her head, then finds out it costs less than what she expected, that’s VALUE. And VALUE sells every time.

So, how do we talk about VALUE?

Read the full story… Why Your Focus On Low, Low Prices Could Be Killing Your Business

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