Friday, November 12, 2010

Friday Night Marketing News from Mediapost

Click & Read:

by Karlene Lukovitz
In a fortuitous development for citrus growers, the Florida Department of Citrus (FDOC) is launching a digital campaign for Florida orange juice featuring TV personality Nancy O'Dell, just as her visibility is on the rise, big-time. The campaign also employs educator/parenting expert/author Michele Borba, a frequent guest on "The Today Show" and talk shows. ...Read the whole story >>
by Karl Greenberg
"We are the ultimate considered purchase: you buy this product, you could lose your life. Right now, you aren't signing up for employment, you are signing up for deployment. So transparency is critical. The thing in Afghanistan is real. The thing in Iraq is real. The chances are very good that recruits will be deployed, so the onus is on us to talk about it in a no-BS way." ...Read the whole story >>
Financial Services
by Tanya Irwin
Ultimate Rewards is available for Chase Freedom, Chase Sapphire, Ink from Chase and Chase debit card members. Marketing for the promotions include a microsite at which includes tips from gift giving expert Leah Ingram. ...Read the whole story >>
by Aaron Baar
"Our business is about protecting businesses and consumers from online threats, and the question came up, 'How can we protect consumers from themselves?," Webroot chief marketing officer Chris Benham tells Marketing Daily. "It's based on the same idea [as other inebriation tests]. We thought we'd do it in a lighthearted way." ...Read the whole story >>
by Karl Greenberg
CEO Seth Goldman says the company still eschews advertising, preferring the kind of guerilla marketing tactics it has been using from day one. Speaking this week at the Conference Board in New York, Goldman recounted how 13 years ago, as he was making the tea in his kitchen, his first retail point, Whole Foods Market, expressed interest. ...Read the whole story >>

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