Wednesday, July 28, 2010

Wednesday Night Marketing News from Mediapost

Click & Read:

by Karlene Lukovitz
"We are not a stand-alone destination -- our locations are about 1,200 square feet, on average, and typically located within strip malls," explains exec Evan Evans. "But as mom-and-pop operations, we can take marketing to a much more personal level than a typical pizza chain or QSR. That personal touch takes us out of the 'chain' equation in consumers' minds, making us part of the community." ...Read the whole story >>
by Tanya Irwin
Notably, Microtel Inns & Suites ranked first for a ninth consecutive year in the economy/budget sector. Drury Inn & Suites ranked first for a fifth consecutive year in the mid-scale limited-service segment. Hilton Garden Inn ranked first for a second consecutive year in the mid-scale full-service category. ...Read the whole story >>
by Sarah Mahoney
"The overall tone was a little surprising, and very upbeat," Alison Paul, Deloitte's vice chairman and retail sector leader in the U.S., tells Marketing Daily, "with 8 out of 10 expecting to spend the same or more. Consumers told us they would buy some more expensive items, including PCs and cell phones, and we believe that is the result of their not having bought those things for two or three seasons." ...Read the whole story >>
by Karl Greenberg
The latest element of the campaign, "The Right Tire Changes Everything," borrows a theme that is common these cash-strapped days in other segments of the after-market business. It is not that often one sees it in the tire segment, though, where the focus is usually on safety, fuel-economy benefits, weather benefits, and performance. ...Read the whole story >>
by Aaron Baar
"The real question was, 'How far had he fallen?'," Steven Levitt, president of the Q Scores Company, tells Marketing Daily. "The answer is, he fell quite a bit. The speculation is that it's not going to get better soon, if ever." ...Read the whole story >>

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