Tuesday, July 27, 2010

Tuesday Night Marketing News from Mediapost

Click & Read, especially if you are on FourSquare and there is a Chili's in your town, the last story:

by Tanya Irwin
"This is a natural extension of that campaign," Lay's Linda Bethea tells Marketing Daily. "Instead of just telling our farmers' stories, we're actually bringing the farm to you." The farmers are really excited to be part of the marketing campaign, she adds. "They have such pride in what they do. For them to be able to go on the road and share that passion with people is just a wonderful thing." ...Read the whole story >>
by Aaron Baar
Hispanics are also not as debt burdened as the general population. Despite half of Hispanics saying they own their own home, more than half (51%) said they have never taken out a loan for a house or a condo, and 50% said they're not comfortable taking on large long-term debt. One of six said they send money to someone in another country nearly every month or more. ...Read the whole story >>
by Sarah Mahoney
While the décor was seen as somewhat more downscale, it was also warmer than Walmart's, which is "cold and crisp at the same time," with digital signs and SmartTV displays coming across as impersonal, they write. "Walmart was so clean that it became almost sterile and so uniform that it turned almost faceless." ...Read the whole story >>
by Karl Greenberg
Although the brand is serving as Mobility and Sustainability partner of the 2012 London Olympics, much of the USOC efforts will be off-season, with local efforts, fund-raising and cause-related programs to generate additional funds to support the training of Olympic and Paralympic hopefuls. ...Read the whole story >>
by Karlene Lukovitz
James Dale, president of Panache Imports -- also parent of Alchemia vodka and Alibi Bourbon (and originator of the 42 Below vodka brand that was acquired by Bacardi in 2006 for a reported $91 million) -- says Wódka and its marketing thrust had been in development for three years, and were more or less ready to roll when the recession presented the perfect climate for the launch. ...Read the whole story >>
by Karl Greenberg
Madison Square Garden has extended its deal with Anheuser-Busch. It joins several brands like Delta Airlines and Coca-Cola as "Signature Partner," which gives A-B access to teams that use the Garden as home base (the New York Knicks and New York Rangers), the MSG television networks, online channels, and in-arena signage. ...Read the whole story >>

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