Click & Read:
Automotive
by Karl Greenberg "We have put together an extensive loyalty communications package, including a loyalty bonus for all customers, and we talk to customers on an ongoing basis either via direct mail or events," says Mike Colleran. Saab last week was in Aurora, Ohio for the annual Saab owners convention, and the company has been wooing Saab-fan bloggers who wield enormous influence. ...Read the whole story >>
Beverages
by Karlene Lukovitz
The start-ups selected will be given the opportunity to execute a pilot project with PepsiCo brand teams. PepsiCo has partnered with venture capitalist firm Highland Capital Partners and social media publication Mashable, and will connect some entrepreneurs with other business partners, including OMD Ignition Factory, TracyLocke, DMG::Events and Weber Shandwick. ...Read the whole story >>
Retail
by Sarah Mahoney "In the short run, these word-of-mouth clients are more valuable because of higher margins," Christophe Van den Bulte, a professor of marketing at Wharton University and one of the authors, tells Marketing Daily. "And in the long run, they are more valuable because there is less churn." ...Read the whole story >>
Retail
by Aaron Baar
The effort uses an application called the Campus Connector through which students can decorate a virtual dorm room with Sears products. Through the application, students can shop for products such as bedding, appliances, electronics and bath essentials, and place them in a virtual dorm room to be shared with others. ...Read the whole story >>
Automotive
by Karl Greenberg It will support the Facebook game with ads. It's just one piece of an integrated campaign that includes TV, cinema ads, online lifestyle/engagement sites, print, customer relationship marketing, a music tour and MazdaUSA.com. The campaign is likely the last from longtime Mazda agency Doner, which had the estimated $150 million account since 1997 and developed the "Zoom-Zoom" tag. ...Read the whole story >>
Research
by Karlene Lukovitz
Given the huge popularity of cooking channels/shows and Americans' current propensity to eat at home more often to save money, the poll results may point to an element of necessity versus enjoyment, and a preference for "watching others cook" versus having to actually cook oneself, observed Harris. ...Read the whole story >>
Sphere: Related Content
Posts
No comments:
Post a Comment