Click & Read:
by David Goetzl Despite fears that the mass of networks at a new NBC Universal could lead to higher rates, the advertising community has shown enthusiastic support for a Comcast-NBCU combination. Encouraging to Comcast is their assertion that the joint venture will open opportunities for them. ...Read the whole story
by Wayne Friedman
McGraw-Hill is also riding the strong financial train among media companies' broadcasting operations. Broadcast revenues rose 24% to $25.3 million -- all from higher national, local and political advertising -- during the second quarter of 2010. ...Read the whole story
by Erik Sass Conde Nast -- which publishes Vogue, Vanity Fair, Wired, and The New Yorker -- will be realigned to give it a renewed focus on digital media, including speedier deployment of new technologies, as well as broader contact with consumers loyal to its magazine brands. Plus, Robert A. Sauerberg takes over as president. ...Read the whole story
by Wayne Friedman
NBC Universal Digital Studio, Samsung Electronics and its media agency Starcom will start up what the companies say is the first globally distributed digital series "FCU: Fact Checker's Unit." It will be available on broadband, mobile and video-on-demand platforms. ...Read the whole story
by David Goetzl Following HSN, home shopping network QVC plans to unveil a t-commerce application in Comcast homes by early next year, allowing a viewer to order a product with a few clicks of the remote. Ensequence, the interactive TV company, will launch the system. ...Read the whole story
by Erik Sass
The number of special product promotions featuring digital coupons increased 84% between the first half of 2009 and the first half of 2010, thanks, in large part, to new marketing initiatives via retailer Web sites and social media. ...Read the whole story
Sphere: Related Content
Posts
No comments:
Post a Comment