My folks were loyal Buick owners. I inhertited their LeSabre and Regal when they passed away:
Automotive
by Karl Greenberg The Moment of Truth site sits atop a platform that scours the web for anything Regal, filters out the dross and naughty verbiage and displays the resulting content on a visually arresting 3D billboard that displays video, tweets, comments, and blogs. Content ranges from consumer opinions and testimonials, to automotive reviews and critiques. ...Read the whole story >>
Food
by Karlene Lukovitz
CEO David Mackay noted that cereal as a whole tends to be among the highest-spending ad categories, and said that Kellogg sees important opportunities in marketing outreach to the Hispanic market, support of product launches and other areas. The company expects to grow ad spend by a percentage in the mid-single digits for the overall year. ...Read the whole story >>
Retail
by Sarah Mahoney "It's a genius cross-branding move," Cathy Hotka, a retail branding consultant based in Washington D.C., tells Marketing Daily. "Target is known both for its high traffic and desirable demographic, and kiosks selling high-demand items do really well -- this seems like smart partnering." ...Read the whole story >>
Retail
by Sarah Mahoney
At Avon Products, which hiked its ad spending 19%, second-quarter revenue rose 8% to $2.7 billion, with beauty sales climbing 9% and increasing in all categories. And Revlon's sales gains were propelled by color cosmetics and Revlon ColorSilk, but partially offset by lower sales of Almay cosmetics and Mitchum anti-perspirant deodorant. ...Read the whole story >>
Automotive
by Karl Greenberg The company is using a 24/7 strategy for Fiesta with a marketing program tied to the X Games 16. Ford will field souped-up Fiestas piloted by four drivers including Ken Block, who has been doing online stunt videos for Ford in his Fiesta. ...Read the whole story >>
Telecom
by Aaron Baar
"It's not just about making a customer happy, it's actually exceeding that," says Kirk Parsons. "It's an opportunity for the carriers to use the care experience as a way to build loyalty. In today's wireless market, a lot less new customers are coming in, and it's really about stealing customers from your competitors." ...Read the whole story >>
Sphere: Related Content
Posts
No comments:
Post a Comment