Tuesday, February 16, 2010

Tuesday Night Marketing News from Mediapost

Looks like all my updates today have been a variation of Family Feud where Richard Dawson used to blurt out, " Survey says..."

by Sarah Mahoney
In the derby to please shoppers, stores like Nordstrom and Target continue to trounce their competition. But overall, online retailers continue to gain, according to the latest American Customer Satisfaction Index, indicating that many consumers find shopping online much more pleasing than hoofing it through an actual store. ...Read the whole story >>
by Karl Greenberg
PR firm Ruder Finn finds that when shopping, men are more likely than women to compare prices, but women are more likely to purchase. Also, women use the mobile Web to express themselves, while men conduct business. ...Read the whole story >>
Financial Services
by Tanya Irwin
The Credit Card Accountability, Responsibility, and Disclosure (CARD) Act, as well as the continued effects of the credit crisis and the slow-to-recover economy is causing major anxiety to both consumers and businesses, says Anuj Shahani, director of competitive tracking services for Synovate's Financial Services Group. ...Read the whole story >>
Packaged Goods
by Karlene Lukovitz
The relative slowing within the pet supplies sector comes down to trends that likewise impacted so many marketers of products for humans: Reduced consumer spending in non-essential categories, coupled with trading down to lower-priced offerings and value-oriented retail channels, according to the PF report. ...Read the whole story >>
Ford To Offer Dealers Environmental Program

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