Monday, February 15, 2010

Monday Night Marketing News from Mediapost

From their site, to my email, to you; nearly every night at this time:

by Karl Greenberg
After throwing a Hail Mary in the Super Bowl, Audi is going for the two points, with a pair of spots to air during the Winter Olympics' Friday evening opening ceremonies. The new ads, via AOR Venables Bell & Partners, are directly competitive with Lexus, BMW and Mercedes-Benz vehicles. ...Read the whole story >>
Financial Services
by Karl Greenberg
Nationwide Insurance has found the world's greatest spokesperson ... in the world. It took a helicopter ride into the hinterlands, and a little cajoling, to convince the man to return to society and pitch for Nationwide. Which he agreed to do, but only if he gets a list of everyone with insurance and a blue phone. ...Read the whole story >>
by Karlene Lukovitz
Domino's has offered online/mobile ordering since 2007, but its online sales accelerated last year after it launched a Pizza Tracker app that lets customers monitor the progress of their online orders/delivery. Online orders now account for approximately 20% of overall Domino's orders. ...Read the whole story >>
by Sarah Mahoney
For advertisers, "both studies reinforced the importance of family-friendly ads appearing in the context of family-friendly TV content and the degree to which consumer perceptions of a company are shaped by the TV shows, events or activities that it sponsors," Walmart says in its announcement. ...Read the whole story >>
Ford Transit Connect Takes Star Turn In Film

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