Uh.. a little late...
by David Goetzl Multiple marketers, including Kraft, have recently spoken about lower pricing helping ad dollars go further in 2009. Now, Kellogg appears to be the first to signify the more bang-for-buck trend will continue into 2010. ...Read the whole story
by Joe Mandese
An important trial of a promising addressable TV advertising technology found that viewers in households receiving ads targeted specifically at them were less likely to change channels. The findings, which were released this morning by sales rep Comcast Spotlight and Starcom MediaVest Group, was conducted during an undisclosed period in Baltimore during 2009, and utilized technology developed by Invidi, a company backed by WPP's GroupM unit. ...Read the whole story
by Wayne Friedman
Sinclair Broadcast Group posted much better advertising revenue results than anticipated for its fourth-quarter 2009. Overall broadcast revs were down just 6.4%, but the company expects car ads to rise almost 20% in the first quarter. ...Read the whole story
by David Goetzl
No surprise here: NBC is using its prime-time Olympic real estate as a platform to try and reignite its 10 p.m. time slot. But a top Madison Avenue researcher cast doubt on the Games as a promotional vehicle, which could be a factor in the bidding for the 2014 and 2016 international competitions. ...Read the whole story
by David Goetzl Geri Wang, the head of prime-time sales at ABC for nearly a decade, has been named to the network's top sales post, replacing Mike Shaw. Her role includes oversight of Disney/ABC Unlimited, SOAPnet and the net's online efforts. ...Read the whole story
by Erik Sass
Flat is the new fantastic in the world of traditional media, and monthly magazines have reached an even stretch after two years of straight declines. Still, 31% of mags tracked by MIN endured ad page drops. ...Read the whole story
by Erik Sass
Digitally delivered coupons are growing fast while printed newspaper inserts are increasingly threatened. The findings of two surveys suggest newspaper coupon inserts could be in danger of experiencing the same long-term decline that has afflicted print classifieds. ...Read the whole story
by Wayne Friedman
The Winter Olympics only got to a silver medal on Tuesday -- as the big NBC sports event went head to head with Fox's gold medal winner, "American Idol." ...Read the whole story
Warner Bros., Redbox Team For Distribution
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