Friday, February 19, 2010

Friday Night Marketing News from Mediapost

Clickables from Mediapost:

by Karlene Lukovitz
"This year, we are doing much of the same, but making [the promotions] bigger and better," says Andrea Conzonato, CMO for Gruppo Campari's Skyy Spirits subsidiary. "We also wanted to play up more of what we call 'cocktail couture,' which is the blend of "Sex and the City" fashion with sophisticated cocktailing." ...Read the whole story >>
by Karl Greenberg
In terms of rational barriers to purchase, Hyundai is putting its warranty offerings, its job-loss car-return program launched last year, and all quality and safety efforts under the "Assurance" umbrella. "Assurance" was introduced initially as the name for the car-return program to address the faltering economy. ...Read the whole story >>
Packaged Goods
by Tanya Irwin
Pull-Ups brand is also teaming up with House Party, an experiential marketing company, to host 5,000 simultaneous "Do The Potty Dance" in-home parties. Moms and their kids will learn the dance and share potty training tips with one another so everyone leaves the party one step closer to ditching the diapers for good. ...Read the whole story >>
by Aaron Baar
In addition to showcasing Sprint products and services, the installation's 13-foot curved wall will also feature Sprint Now Network widgets, presenting up-to-date factoids and information. "There are a few that are specific to the New York area," Ahl says of the widgets, "such as traffic and flight arrival information." ...Read the whole story >>
by Karl Greenberg
Ads with headlines like "Passion," "Versatility," "Dedication" and "Perfection" are aimed at young professionals with the message that one's drink is a reflection of who one is, with ads showing people in hip settings drinking rum-based cocktails. The print and outdoor ads also show a phalanx of bottles for each major Puerto Rican rum brand. ...Read the whole story >>
Allstate To Give Away Custom Motorcycle

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