Wednesday, January 13, 2010

Wednesday Night Marketing News from Mediapost

Papa's going to the BIG House!

by Karl Greenberg
The deal gives Papa John's rights to use Super Bowl XLIV and NFL logos in all collateral material and advertising. "We plan on leveraging that with TV, local store programs, and digital elements between now and the Super Bowl," CMO Andrew Varga tells Marketing Daily. ...Read the whole story >>
by Karl Greenberg
The Detroit Auto Show had some surprises this year, not the least of which was a more optimistic mood, with an overall theme of hope and recovery in terms of how much better the economic outlook is than last year. ...Read the whole story >>
Packaged Goods
by Aaron Baar
Trailers of the series, already running on a dedicated microsite, feature the musicians talking about the fears and thoughts they have before they go on stage. "My biggest fear is about losing touch," says The comments are interspersed with them walking up to the stage and shots of the crowds. ...Read the whole story >>
by Karlene Lukovitz
"My Outback Rewards Program" will launch on Jan. 25. In addition to members-only Outback food/beverage offers, it will give members exclusive access to a variety of offers and events surrounding McGraw's 2010 Southern Voice Tour, with an added element of opportunities to contribute to local community causes. ...Read the whole story >>
by Sarah Mahoney
CEO Laura J. Sen concedes that she was wrong in her assessments about how quickly consumer spending would recover. "Consumers are still being very careful," she says. "But once you're paying $2.29 for chicken, you're not going to go back to paying $2.99." ...Read the whole story >>
Financial Services
by Tanya Irwin
The contest, which runs through Feb. 19 via YouTube, links with Boston-based Fidelity's ad campaign, which broke in the spring. It features the tagline "Turn Here" and a prominent green line that underscores the firm's ability to help investors navigate all stages of life with financial guidance and appropriate investment options. ...Read the whole story >>
Disney Parks Exclusive Sponsor Of 'My Manny'

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