Friday, January 15, 2010

Friday Night Marketing News from Mediapost

More updates all weekend long....

by Aaron Baar
Famed electric guitar maker Fender is partnering with T-Mobile and HTC to market a new Fender co-branded myTouch 3G wireless handset. The new phone, which will be available on Jan. 20, is designed to look like a Fender guitar with a sunburst-finish-inspired design. ...Read the whole story >>
by Karl Greenberg
The queue of marketers pitching in money and products to help out in Haiti is getting a lot longer. And some companies that pitched in early are upping the ante. Aid organization World Vision says it is working a lot of U.S. corporations now and has 370 staff on the earthquake-ruined island. ...Read the whole story >>
by Karlene Lukovitz
The series is set at a Del Taco "just up the street" and hosted by an actor playing a Del Taco employee named Wes. Sketches and vignettes feature both animated and live characters, including Wes's roommate Barry (a voracious Del Taco fan) and the "Hot Sauce Girls" (Dallas cheerleader types). ...Read the whole story >>
by Sarah Mahoney
"With an eye on managing inventory and maintaining lower price points, retailers did a tremendous job of planning for the holiday season," NRF Chief Economist Rosalind Wells says. "While the consumer appears to be spending again, double-digit unemployment numbers will remain an impediment to maintaining this momentum." ...Read the whole story >>
Packaged Goods
by Tanya Irwin
"When people understand how long we've been at this, and that it's everything we do, not just select products, there's a lot of trust that comes with that," Deshaies tells Marketing Daily. The TV, print and online ads focus on Seventh Generation's role in helping people protect their families from hazardous chemicals. ...Read the whole story >>
by Karl Greenberg
Among the areas Gordon said the commission will revisit are advertising to kids, health claims for food and supplements, and privacy issues. And changes are definitely on the way around testimonial and endorsement. "You will have to disclose much more prominently that, say, for weight loss claims, results are not typical." ...Read the whole story >>
by Wayne Friedman
Coca-Cola gets some big-star media value for its on-air, branded content on "American Idol" -- a sparkling $12 million just from the show's initial premiere episode. The beverage giant gets consistent on-air exposure with every episode because of its omnipresent logo-ed cups that appear regularly in shots on the judges' desks. ...Read the whole story >>
Northwestern Mutual Chooses Olson

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