Monday, January 11, 2010

Monday Night Marketing News from Mediapost

It's back due to popular demand...

From the editors at Mediapost:

by Karl Greenberg
In keeping with the eco-mood of the show, there will also be something called Electric Avenue on the main floor, a 37,000-square-foot exhibit sponsored by Dow Chemical that will be all about alternative powertrain technology. It will have 20 vehicles arranged in an arboreal setting, plus symposiums and special events. ...Read the whole story >>
by Aaron Baar
Leading the way will be wireless handsets, which the Consumer Electronics Association predicted will have a banner 2010, thanks to smartphones, expected to generate nearly $17 billion in shipment revenue and more than 52 million unit sales in the company year. Smartphones will comprise about a third of all total wireless shipments. ...Read the whole story >>
by Karlene Lukovitz
Dannon Light & Fit grabbed attention last year with its TV ad showing a young woman voraciously slurping down a whole container of the yogurt in the dairy aisle of a supermarket. Its new TV spot features Heidi Klum doing the slurping after a workout session, as a somewhat incredulous fellow exerciser looks on. ...Read the whole story >>
by Sarah Mahoney
In addition to 117 store closings, the company is also eliminating 120 home office and field management positions, and will remodel or relocate 160 stores. (The company currently operates 3,600 stores in 21 countries.) Most of the closures are Foot Locker and Lady Foot Locker stores in the U.S. ...Read the whole story >>
by Karl Greenberg
Audi says the diesel-centric brand spot "delivers the message that being environmentally conscious might not be easy, but the Audi A3 TDI clean diesel is now a proven environmental solution." The ad is by San Francisco-based Venables Bell & Partners, which has had the reported $70 million account for the past four years. ...Read the whole story >>
by David Goetzl
Even as some companies continue to return to the Super Bowl annually, there is still a significant amount of turnover that allows new ones to come in, according to a new report. Each year, perhaps a quarter of the advertiser line-up is made up of first-timers. ...Read the whole story >>
K-Swiss Signs Bryan Brothers To Multi-Year Deal

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