Tuesday, January 12, 2010

Tuesday Night Marketing News from Mediapost

From my email:

by Karl Greenberg
As far as Ford's focus on in-car technology for music, entertainment, communications and information, "the bottom line is, when you enter your car, it should be as cool as your iPhone," says Ford's Jim Farley. He added that Ford's in-vehicle telematics and communications platform, Sync, should also host applications like iPhone. ...Read the whole story >>
by Aaron Baar
And, while the technology was impressive, several attendees were unsure that consumers were ready or willing to put 3-D in their homes. Some said vision problems hamper their ability to view 3-D images, while others complained about getting headaches after watching 3-D for too long. But perhaps the most cogent argument revolved around price. ...Read the whole story >>
by Tanya Irwin
McDonald's U.S. efforts will center on a promotion for Chicken McNuggets and a new limited time sauce. J.R. Celski (men's speedskating) and Paralympian Sean Halsted (alpine skiing) star in the new McDonald's USA Olympic TV spot. ...Read the whole story >>
by Sarah Mahoney
While the holidays are already ancient history to most marketers, the art of interpreting consumer spending patterns is just beginning, and a new study indicates that the relationship between online and in-store shopping is more connected than many retailers realize. ...Read the whole story >>
by Karl Greenberg
Scott Keogh, VP marketing for the automaker, says plans for the year include everything from an Audi-produced documentary about the U.S. Olympic ski team to a big product-integration and marketing plan around the forthcoming "Iron Man II" film. ...Read the whole story >>
by Karlene Lukovitz
BrandIndex SVP and global managing director Ted Marzilli notes that, while both casuals and QSRs are benefiting from heavy, value-oriented advertising and marketing, QSRs seem to be winning the value perception battle as the challenging economy drags on and consumers continue to economize. ...Read the whole story >>

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