Thursday, January 14, 2010

Thursday Night Marketing News from Mediapost

Last night I read that text messaging a donation raised over $1,000,000 within 24 hours.

Packaged Goods
by Karl Greenberg
Coca-Cola has pledged $1 million through the Coca-Cola Foundation to the American Red Cross for disaster-relief. The company says it is also providing bottled water and other products through its bottler in the adjacent Dominican Republic. ConAgra, GM and TD Bank have each donated $100,000 to the Red Cross. ...Read the whole story >>
by Karlene Lukovitz
As of today, the Pepsi Refresh site is open to submissions for the first round of awards. Pepsi Refresh is notable both for its scale and Pepsi's level of commitment to the concept. This year, for the first time in more than two decades, the brand is forgoing a Super Bowl ad in favor of shifting those funds to Pepsi Refresh. ...Read the whole story >>
by Karl Greenberg
The company says the retail campaign, kicking off right after the Super Bowl, will include TV, online, outdoor, radio and newspaper elements as well as POP materials. A digital and social media program that touts the entire VW lineup will not feature Max the Beetle, who helped to establish "Das Auto" in the U.S. market in 2009. ...Read the whole story >>
by Sarah Mahoney
"The implications for the economy and the country are not good," says Bankrate's Sheyna Steiner. "When people feel pinched economically, they stop spending, and stop taking risks with their money -- investing in themselves and starting businesses." ...Read the whole story >>
by Tanya Irwin
The creative features a faux wireless service provider, "Your Wireless," at a mall kiosk. Consumer reactions ranged from "You're going to charge me for not using all of my minutes?," to "That's horribly unfair." The mall shoppers react negatively when presented with the opportunity to buy these currently available plans. ...Read the whole story >>
by Aaron Baar
The company is currently mulling three commercials -- including one that would feature actors William and Stephen Baldwin -- to air during the third quarter of the game. The other two will likely run during pre-game coverage that day as part of a new campaign for the company. ...Read the whole story >>
Dominican Republic Ministry of Tourism: We're Open

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