Sunday, January 10, 2010

Still Stuck?

From the THINKing Blog this week:

7 Ways To Kickstart Your 2010 Marketing

Posted: 04 Jan 2010 07:33 AM PST

It’s 2010, now what? Have you completed your marketing planning or did you leave it to the last minute? No matter. We have 7 ideas of things you can do to kickstart your marketing.

Define Your Customers. I had a client one time who told me that “all carbon-based lifeforms” were the targets of his advertising. Needless to say, I quickly disabused him of that notion. If you want to spend your money wisely, this is the#1 thing you can do right now for your marketing effort.

Focus On Current Customers. I know that you want to go out and take down that new business buffalo, but you’ll get a greater return by getting more business from current customers.

Get Referrals. If you have done a good job for existing customers, they will tell their friends about you. But you need a strategy to make this happen.

Activate Your Customers. It is no secret that I believe email is still one of the best ways to generate goodwill, referrals and business. Plan your email attack to activate customers now.

Open Your Wallet. I’ve been accused of being against paid advertising. I am not. I’m just against unplanned advertising. Some of your competitors are still weak from the recent economic strife. You still have an opportunity to kill the weak, if you’ll spend some money to take market share.

Be Sociable. Humans - being human - love social interaction, particularly of the face-to-face variety. Always have, always will. So, look for ways to add human interaction to your marketing. Also, reexamine your approach to social media.

Be Tactical. First off, let me say that I’m a strategy kind of guy. But sometimes you just need to do something to get your marketing off dead center.

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