Wednesday, September 16, 2009

Wednesday Night Marketing News from Mediapost

Click on the headlines:

by Aaron Baar
The key for marketers looking to exploit the mobile Internet space, says Chitika's Daniel Ruby, will be timing. "Going forward, you have to have that down, so that you're hitting consumers at the right time, not happening to catch them at any time. [Marketers] have got to find ways that are less intrusive and received at the right time." ... Read the whole story > >
by Karlene Lukovitz
The $15 million campaign, being aired on ESPN, Comedy Central and other cable channels, is the latest aggressive marketing volley from Proximo Spirits, Inc. as it seeks to reclaim 1800's position as the #1 super premium tequila. The ads, from Agent16, directly take on PatrĂ³n. ... Read the whole story > >
Financial Services
by Tanya Irwin
American Express is offering cardmembers exclusive experiences during New York's Fashion Week, including an exclusive showing by designer Phillip Lim on Sept. 17. The exclusive cardmember-only consumer show by Lim will be hosted by André Leon Talley, editor at large for Vogue magazine, and Linda Fargo, senior vice president, fashion office and store presentation for Bergdorf Goodman. ... Read the whole story > >
Packaged Goods
by Karl Greenberg
A spokesperson for The Home Depot says this is the first time the company has partnered with Martha Stewart, and that, while it is developing marketing plans around the Martha Stewart branded product lines, specifics are still being hashed out. Also, per the spokesperson, there will be brand extensions next year. "There will be additional products in different categories rolled out in 2010," she tells Marketing Daily. ... Read the whole story > >
by Sarah Mahoney
For marketers, following your nose during recessions isn't easy. Sure, there are all kinds of action in the celebrity-scent business, with Beyonce Knowles and Coty just announcing a new fragrance set to go on sale this spring. But overall, fragrance sales are smarting. ... Read the whole story > >
by Karl Greenberg
An inaugural study by the Association of National Advertisers (ANA) suggests that a successful marriage between marketer and agency has at least one thing in common with a successful marriage of the domestic kind -- regular communication, sometimes with an objective third party in the room, should things get to the rolling-pin stage. ... Read the whole story > >

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