Monday, September 14, 2009

Monday Night Marketing News from Mediapost

Because Monday's are busy, I have these clickable headlines for you to review:

by Aaron Baar
Some damage control may be in order for AT&T [such as] putting together a plan to tell the public how they're going to address the problem and a timeline for putting it into place, says YouGovPolimetrix's Ted Marzilli. "AT&T has to work very, very hard to make sure those [iPhone] subscribers are profitable and happy, particularly before the exclusivity agreement runs out. Because once they leave, it's going to be very hard to get them back." ... Read the whole story > >
by Karlene Lukovitz
"Pause to Support a Cause" is creating a global opt-in research panel comprised of millions of consumers willing to provide detailed profiles and take online surveys in return for donations made to their chosen causes. The objective is to channel up to 10% of funded marketing research to non-profits. It's estimated that about $18.9 billion is spent annually on market research. ... Read the whole story > >
by Sarah Mahoney
The tour is the latest twist on Sears' Blue Electronics Crew marketing effort, positioning its associates as experts in helping consumers find the right products at the best price, offering features like Real Time Price Check, and the choice between 10% savings or 24-months no-interest financing. The company is also emphasizing next-day delivery on many larger products, as well as free-installation offers and layaway. ... Read the whole story > >
by Karl Greenberg
The Sporting Goods Manufacturers Association found more complex reasons for a decline in team sports participation than proliferation of digital competition. Its report blames the economy, emergence of "developing sports," declines in neighborhood and local-park pickup games (which may have something to do with those digital games) and a rising interest in single-sport specialization by young athletes. ... Read the whole story > >
Financial Services
by Tanya Irwin
American Family Insurance is partnering with NBC Universal, MSN and CBS Radio for a new marketing campaign launching Sept. 15. Included is an original NBC Universal Digital Studio web series, "In Gayle We Trust," expert personal finance advice on a MSN micro-site and a family-focused CBS Radio promotion, with a national contest. All have the similar theme of helping families protect the things they love and emphasize American Family Insurance agents as trusted advisers. ... Read the whole story > >
by Karl Greenberg
Jon Frederickson, principal of Woodside, Calif.-based Gomberg Frederickson and Associates, says a major issue for Rhone wines is that they are a luxury item favored by aficionados and, "like every other segment, luxury wines are having a difficult time. French wines are up against a very strong Euro and very high prices for recent vintages. But Rhone wines still represent some reasonably good value." ... Read the whole story > >

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