Saturday, September 19, 2009

Powerful Lines

From Craig Garber:

"The rain was coming down like no one's business. You could
hardly see three feet in front of your car window, in spite
of the wipers sloshing water back and forth, on high

We were just turning the corner about a quarter-mile from
home when it happened.

I never saw it coming and yet, I'll never forget it as long
as I live.

The right side of my car was completely crushed, and while I
managed to survive because I was tucked safely inside by my
seatbelt, my son wasn't so lucky.

It was literally every parent's worst nightmare -- his car
seat came loose because the seat belt wasn't secured
properly. And my life has been a living hell ever since."

Most people don't understand what a powerful emotional
buy-button "fear" is, when it comes to marketing. They
think saying things like "Why suffer through another night
without air conditioning?" is how you use fear.

But they are completely wrong. If you are going to use fear
-- and Lord knows it's effective in the right situations --
then you want to use it in such a way that you're scaring
the crap out of your prospects.

When someone "feels" the fear you're trying to impart, then
they're very likely to be compelled into taking action.
When someone "laughs" at what you're trying to say, or when
someone says, "yeah, that's a shame," all you're doing is
wasting their (and your) time.

Don't overlook using fear as a compelling emotional
buy-button when you're selling. It's a very powerful
weapon that works, as long as you truly work it.

And if you use it in a way that's believable and accurate,
it will work magic for you in your marketing. But you
can't be afraid of using it the right way -- it's all or
nothing with this one.

Now go sell something, Craig Garber

P.S. Discover how to use "fear" and 46 other emotional
buy-buttons at - get 3
marketing campaigns and 3 swipe file copywriting samples
for each one of these buy-buttons, right now.


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