Thursday, September 17, 2009

Thursday Night Marketing News from Mediapost

Nearly every weekday, Mediapost sends me a collection of Marketing News Headlines. Here's today's edition:

by Sarah Mahoney
This latest move solidifies Wal-Mart's position as an industry game-changer. "Until 2006, pharmacies didn't compete on price. Now, it's making these prescriptions available beyond its geographical boundaries, which is important -- Walmarts are not very conveniently located for many shoppers, especially in urban areas," says Pembroke Consulting's Adam J. Fein. "This gives them a very significant competitive advantage." ... Read the whole story > >
by Aaron Baar
The company is promoting the new global effort with events in New York, London and Japan. "We created a physical version of what people can't see, but Norton can," Leo Burnett's Mark Renshaw says of the display. "It's eye-opening for anyone going through that to see how we can make a credit card on the spot." ... Read the whole story > >
by Karl Greenberg
To promote the site, the company has launched a "Nation of GO" road show that will travel the country and upload content along the way. Nation of GO members can follow the tour by visiting the site, a blog at, the program's Twitter site at and on YouTube at ... Read the whole story > >
by Tanya Irwin
The General Mills company is also sponsoring a new featured trails guide with 10 suggested hikes around the state and useful information, such as difficulty, length of hike, elevation and seasonal suggestions. In the guide, visitors will find coupons for Cascadian Farm and LĂ„RABAR foods. ... Read the whole story > >
by Karlene Lukovitz
The event is designed to tie in with a Gomez record launch. Consumers who purchase specially marked gallons of Borden Milk through Sept. 18 will receive a code on the cap for a free pre-release download of Gomez's new single, "Kiss & Tell" (to be officially released to the public on Sept. 29). Two additional songs will also be available through the promotion in the following weeks. ... Read the whole story > >
by Karl Greenberg
The Kia brand will be part of the formal award presentations and will also figure prominently in the awards coverage on The recipients of the awards will be announced during the 2009 WNBA Playoffs presented by Adidas, which began Thursday. ... Read the whole story > >

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