Friday, September 18, 2009

Friday Night Marketing News from Mediapost

Don't forget, over the weekend, there will be at least 6 updates on this website...

by Karlene Lukovitz
Wanting to promote the September birthday of Jack Daniel's creator Jasper Newton "Jack" Daniel (born in September 1850, though no one knows the exact day), the Brown Forman brand charged Dallas-based agency Slingshot with creating online experiences. One of the challenges: virtually no media support. ... Read the whole story > >
by Karl Greenberg
The print, online, TV, out-of-home and radio ads are intended to show that Siemens has a major role in the U.S. energy, industry and healthcare infrastructure. They also work to portray the company as American by showcasing some of its 69,000 U.S. employees and U.S. projects. The campaign features the first Siemens U.S. TV ads in several years. ... Read the whole story > >
by Karl Greenberg
"It's very well when the tide is coming in and all brand values go up, but when the tide goes out and there's a reset, what we see is that, first, trust is the number one driver of any brand at the most fundamental level," says Interbrand CEO Andy Bateman. "We buy what we trust and keep buying; familiarity and trust are big, big drivers of loyalty and brand value." ... Read the whole story > >
by Aaron Baar
According to Yankee Group, 31% of phone-owning customers are using their phones to access the Web at least once a month. However, in its second evaluation of 27 popular mobile sites, the average score (on a scale of 100) was 52, still not passing, says Carl Howe, director of Yankee Group and author of the company's "Best of the Anywhere Web 2009" report. ... Read the whole story > >
Financial Services
by Tanya Irwin
"IFC was appealing to us from the get-go in relation to this Bollywood sponsorship," Esurance's Melissa Chapman tells Marketing Daily. "Since IFC does not run traditional advertising, this was a great opportunity for us to engage with Bollywood viewers by associating our brand with bringing Bollywood films to the U.S. for the first time." ... Read the whole story > >
by David Goetzl
AT&T has said it expects availability of its telco TV offering to reach 30 million homes over the next several years. CEO Randall Stephenson suggests growth won't stop there. ... Read the whole story > >

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