Wednesday, August 26, 2009

Wednesday Night Marketing News

A little later than usual...

by Sarah Mahoney
"One of the advantages Sony has is that this product has a touchscreen, and Amazon's Kindle doesn't. And as is typical of Sony products, it has a high-quality, well-designed look," says Sarah Rotman Epps, an analyst with Forrester. "The Kindle looks like an oversized calculator, while this is a sleek device." ... Read the whole story > >
by Karl Greenberg
The effort includes a partnership with Good magazine, called "A Road Map to Harmony," featuring inserts of posters and online documentary video shorts looking at nine issues affecting the global population -- coexistence, health, education, connectivity, exchange, energy, earth, flora and fauna, and sustenance. ... Read the whole story > >
Financial Services
by Tanya Irwin
The campaign, from The Martin Agency, focuses on what cardmembers get back from the Riverwoods, Ill.-based financial services company, both literally and emotionally. The ads are intended to portray the sense of optimism that many cardmembers seek -- the everyday things that make them happy, as well as Discover's cash rewards program. ... Read the whole story > >
by Karl Greenberg
Under the Cox agreement, will handle new and used online automobile classified listings on 73 of Cox's radio Web sites covering 18 markets nationwide.'s listings will be visible on multiple stations' Web sites in the same market, dramatically increasing exposure for those listings. ... Read the whole story > >
by Karlene Lukovitz
Analysts' reactions were mixed, based on Burger King's declining to forecast earnings for the current fiscal year and acknowledgement that the consumer environment is likely to remain challenging for some time, as well as recently soft sales performance at competitors. ... Read the whole story > >

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