Tuesday, August 25, 2009

Tuesday Night Marketing News

Ford has been quietly making headway and now they have a better idea (one of their old slogans).

From Mediapost:

by Karl Greenberg
Ford is promoting the new 2010 Mustang with a microsite at FordVehicles.com that lets prospective buyers customize the car. The customizer lets as many as four people work together to choose accessories, colors, decals and the like. The automaker is touting the site with Web ads on major portal sites like Yahoo.com. ... Read the whole story > >
by Karlene Lukovitz
Moreover, premium consumers who are significantly -- rather than just somewhat -- worse off drive this pattern. One third of those significantly worse off are organics seekers, versus 28% of those somewhat worse off and 26% of those with unchanged financial scenarios. ... Read the whole story > >
Financial Services
by Tanya Irwin
"We feel like we need to continue to be aggressive," Al Johnson, Aflac vice president of advertising, tells Marketing Daily regarding the record number of spots. "And if you take a look at the eight commercials, they are really geared toward different audiences." ... Read the whole story > >
by Sarah Mahoney
Alex Rampell, CEO of TrialPay, an e-commerce solutions company based in Mountain View, Calif., says most marketers are playing the online coupon game all wrong, offering discounts to people who were on the verge of clicking through at full price. He offers some advice. ... Read the whole story > >
by Karl Greenberg
The programs, which include everything from basketball-development in the Philippines to basketball-experience tours in places like China and Western Europe, also bring in over 50 corporate sponsors including DHL, Gatorade, EA Sports, Adidas, Nike and Honda. ... Read the whole story > >

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