Friday, August 28, 2009

Friday Night Marketing News

Mediapost reports:

by Karlene Lukovitz
For the $10 million TV portion of the campaign, to air on Bravo, E! and other cable channels, Agent16 has built on the core creative premise: Showing that drinking the premium, imported-from-England vodka and its growing array of "fun and unique" flavors is "seriously fun" by showing tasters' opened-mouthed expressions of delight. ... Read the whole story > >
by Karl Greenberg
The Houston-based division of Royal Dutch Shell Plc has signed a unique deal with Hachette Filipacchi that makes Shell "official fuel provider" for the three magazines; the deal includes comprehensive co-branded content and advertising in the magazines and their Web sites' weekly radio broadcasts. ... Read the whole story > >
by Sarah Mahoney
The retailer, which has been rebuffed in the past in its efforts to go into the banking business, says its research reveals that the new service will cut the time customers typically spend tending to such bills in half, and collectively, save families as much as $100 million in bill-pay fees this year. ... Read the whole story > >
by Karl Greenberg
"We are seeing that on the consumer side of things, price [as a component of customer retail satisfaction] has increased in importance," J.D. Power's Dale Haines tells Marketing Daily, adding that price has also become a stronger driver of which appliance brands and retailers consumers choose. ... Read the whole story > >
by David Goetzl
Verizon said it has launched a trial under the "TV Everywhere" umbrella for customers of its FiOS telco TV service, though it will be more limited than Time Warner Cable's efforts, including only two networks, TNT and TBS, at first, although the company said others will be added. ... Read the whole story > >

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